This work is for a start up video game developer company, they are a group of intelligent guys with some bright ideas and this logo needed to reflect that. The name BROKEN was decided upon because of the owners being brothers and their surnames being Kenworthy.
This word alone can mean many things and already has a strong visual link attached to it so what I had to do was decide on how to display the word in a new way that would be unique to this company. Replacing the letters O and K with an exploding sphere was an idea I’d sketched out as an initial idea, I decided to follow it on and produce a vector and then Photoshop version.
The icon can be used as a standalone object for social media purposes and should be easily recognisable as an asset of the game studio.
© Andy Goodwin 2016