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touge dreamers

The task here was to create a logo and brand style for a group of friends with a shared interest in Japanese sports cars.


I created this logo whilst keeping in mind the root of the word ‘Touge’. The winding mountain pass road is a very literal representation of what the word means but I was careful not to include too much detail. I wanted some of the bright neon lights of Tokyo to be included as well as a bit of motion to the text which reflects the link to fast moving cars.


This brand has proven to be very successful with a large social media following.

© Andy Goodwin 2016