The task here was to create a logo and brand style for a group of friends with a shared interest in Japanese sports cars.
I created this logo whilst keeping in mind the root of the word ‘Touge’. The winding mountain pass road is a very literal representation of what the word means but I was careful not to include too much detail. I wanted some of the bright neon lights of Tokyo to be included as well as a bit of motion to the text which reflects the link to fast moving cars.
This brand has proven to be very successful with a large social media following.
© Andy Goodwin 2016